Go Gooch!

P7280494This was kind of a fun coincidence.

The National Hockey League has been part of a “Hockey Fights Cancer” awareness project this month, so it’s allowed us to talk about pink-shaded cause marketing. In particular, Jocelyn has been interested in pink-based cancer awareness.

Simultaneously, we are cheering for the San Jose Sharks, who happen to have an up-and-coming prospect named Devin Setoguchi. It took Felicia no time at all to latch onto a nickname for him: “Gooch!”

So when the Sharks top development affiliate in Worcester, Massachusetts, hosted a “Pink at the Rink” fundraiser last week, we
decided to buy six pink pucks and have them signed by players in Worcester. They were signed by Sandis Osolinsh, Garret Mink, Thomas Greiss, Derek Joslin, Lukas Kaspar, and Setoguchi.

Conveniently, Gooch was playing in Worcester last week. But not anymore … he played in his first game as a Shark tonight, making his NHL debut in Dallas. The pink pucks arrived this morning, including his. And he scored two goals in his debut! See … the pink pucks are good luck!

This picture is also available on Flickr.